6. Your consumer is better educated now, and expects more from life
It was banned by the National Party in 1980. It was the #1 on the UK, USA and other hit parades in 1979. It was the ANC Youth Leagues battle song. It is remembered as ‘We don’t need no Education’. If...
View Article7. Our Graduates
Following the student riots last week we looked at what happens to the produce of our universities, how this increased over time, what jobs they do, are they employed. Most people receive their first...
View Article8. The Big Brands and LSMs
Are there certain LSM groups that contribute disproportionately to big brands’ market penetration? One would expect big brands to have a LSM profile very much in line with that of the whole population....
View Article9. How SA Markets Grew
Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons. In previous articles, we have shown that the lifestyle of South Africans...
View Article10. Big Brand Theory – The Top 20 Brands by most users using mostly
Ever wondered which are the biggest brands in SA based on the number of people that use them? All of marketing is about getting more people to use your brand, or getting the users to use more. The...
View Article11. Big Brand – Advertising Investment Strategy
One would expect big brands to have a stable advertising investment strategy. They are bought by most people. Few people stop buying them in any year. They have a proven formula for success. Their...
View Article12 Growth Brand Theory – the 2 Million Users Gained Club
Here is a list of brands that gained more than two million users between 2010 and 2014 (Source AMPS). This is enough people to fill Ellis Park more than 33 times! During this period, the adult...
View Article13. How the top ten growing brands grew (2010-2014)
With one exception the ten brands that gained more than 2m users between 2010 and 2014 did this by consistently gaining users each year. We showed the super-grower brands of 2010-2014 in article 12...
View Article14 Super Growth Brands – Do brands change advertisements too often?
It is often said that brands change their advertisements before they have worn out. This can only be a generalisation and an opinion at that. And, given Kahneman’s System One thinking, one can even...
View Article15. Where the Super Growth Brands Grew (LSM 6 and 7)
Determining (thinking about!) your brand’s target market, it is important to know where the market is growing, and from where the growth brands are getting their growth. All possible useful measures...
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